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Jo Malone Launching in Mainland China
Posted: April 16, 2014
Jo Malone London was launched in 1994 and acquired by The Estée Lauder Companies, Inc. in 1999. It is widely regarded as an ultra-prestige brand, as each Jo Malone London fragrance is created by master perfumers using only the finest ingredients. Today, the brand is available in 34 countries worldwide following the launch in China, and it continues to inspire a loyal following. Jo Malone London first launched in Asia Pacific in Japan in 2008 and is one of the fastest-growing Estée Lauder Companies’ brands across the region.
“We are thrilled to be launching Jo Malone London in China. We believe that the understated luxury of Jo Malone London along with the brand’s use of high quality and rare ingredients will appeal to the very discerning Chinese consumer,” said Fabrice Weber, president, Asia Pacific for the The Estée Lauder Companies. “China and our Chinese consumers continue to play a key role in the strategy of our company, and the launch of the Jo Malone London brand reinforces our commitment to this dynamic market.”
“Jo Malone London is the epitome of British luxury. We are thrilled to be opening in China, a country bursting with history, energy and promise. The dynamic cities of Shanghai and Beijing, where we will open our highly anticipated new boutiques, perfectly reflect the innovative spirit of Jo Malone London. We are excited to introduce the World of Jo Malone London to such a vibrant new audience,” said Maureen Case, global brand president, Jo Malone London and Bobbi Brown Cosmetics.
"Another star in The Estée Lauder Companies’ portfolio, Jo Malone London was extremely well received by consumers when it was launched in Hong Kong several years ago and since that time, we have seen an increasing number of loyal consumers from China,” said Joy Fan, general manager of The Estée Lauder Companies in China. “As a result, we felt it was time to launch the brand to Chinese consumers. It’s the primary role of the China team to understand local consumer needs and bring the most appropriate brands to the China market.”
The Estée Lauder Companies first entered China in 1993 with two of its brands, Estée Lauder and Clinique. Jo Malone London is the company’s 15th brand to be sold there. China remains one of The Estée Lauder Companies’ fastest growing markets as it continues to expand distribution in smaller cities and the portfolio of its brands.