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Chilean Beauty Grows

By: Cristina Kroll
Posted: August 31, 2010, from the September 2010 issue of GCI Magazine.

page 3 of 3

Unilever recently introduced Lifebuoy products in Argentina. The company launched an extensive campaign in Argentina, defining Lifebuoy as the number one antibacterial soap in the world. The brand will face competition from Espadol by Reckitt Benckiser and Pervinox by Phoenix.

Lifebuoy enters the market with two anti-bacterial soaps: individual soap bars that come in four varieties (Total, Cream, Nature and Fresh) and liquid form (in Total and Cream varieties). At the time of the launch, Lifebuoy soaps could also be purchased in a multipack form, featuring individual bars in four varieties. Lifebuoy currently sells its products in 40 countries around the globe.

Cristina Kroll is a business journalist specializing in the beauty sector and living in Buenos Aires, Argentina. She has written for the main Argentine magazines related to the beauty business, and was a correspondent for French magazine Beauty Business News.