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Latin Beat: Latin American Market is Showing Strength

By: Cristina Kroll
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.

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“The strong growth of the cosmetic market and the pharmaceutical and medical environment in Latin America is the key for the development of the company,” Laurent Saffre, Americas area director for the dermocosmetique division of Pierre Fabre, told GCI magazine. Saffre is confident that growth and market opportunities in South America will remain dynamic, particularly for dermocosmetic products sold through pharmaceutical channels. Pierre Fabre, the third largest French pharmaceutical company, has depended on R&D as a key element for its differentiation and as a driving force for its growth, and its Americas Area serves both the Latin American and North American markets.

Shakira’s Beauty Line

The Puig Beauty & Fashion Group announced an agreement with Colombian singer Shakira. The partnership will focus on the creation of a new brand of fragrances and beauty products inspired by the celebrity—the company has dedicated an exclusive team to developing the line—and Puig will be the sole distributor of the products internationally. The company has already created lines for Spanish-speaking celebrities such as Antonio Banderas, who launched his newest fragrance in December 2007.

New Executive at L´Oréal Argentina