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Latin Beat: Belcorp Enters Argentina
By: Cristina Kroll
Posted: August 28, 2008, from the February 2007 issue of GCI Magazine.
Ebel Paris inaugurated its first store in Buenos Aires, Argentina. The company is selling its beauty lines and offering specialized treatments. “We are proud of opening the doors of our first point of sale in the country”, said Ricardo Teullet, former Ebel Paris Argentina general manager. “It is a sample of our expansion plans and solidifies our intentions of becoming one the most important beauty companies in the country,” he added.
In addition to the beauty lines, the company offers personalized treatments with high tech equipment in an atmosphere designed for customers to experience the total freedom of experimenting with each one of its products.
The new point of sale offers facial and body treatments, fragrances, makeup and personal care—the five categories of Ebel Paris. “In this way, the brand offers to women the ultimate of the European vanguard, bringing articles of well-known quality, manufactured with the highest technology,” assured Teullet.
With this initiative the company is carrying out the same strategy implemented in other Latin American countries. This is the case in Peru, Colombia, and Venezuela, where the firm already has installed points of sale.
Miguel Alvarez assumed the position of general director of Belcorp for Argentina and Chile Jan. 1, 2006. He replaced Teullet who became general manager of Belcorp Puerto Rico and Dominican Republic.