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Rexam Grows in Latin America with Pavisa Acquisition

By: Cristina Kroll
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.

Rexam announced the purchase of the remaining 50% interest of a joint venture with plastic packaging manufacturer Pavisa Industries, based in Mexico City. Under the new agreement, Rexam will have full ownership of Pavisa’s plastic packaging and extrusion blow-molded manufacturing plant in Tlalnepantla, Mexico. The facility produces plastic containers and closures for the personal care and cosmetic industries, as well as the pharmaceutical, diagnostic and health care markets.

According to sources at Rexam, the plant is among the investments the company is making toward its growth in the Mexican market, as well as other Latin American markets. “We are confident that a stronger foothold in the growing Latin American region will enable us to provide unique product and service opportunities that take us a step further in becoming the best consumer packaging company in the world,” said Graham Chipchase, group director, Rexam Plastic Packaging.

Matis Paris Launches in Argentina

French brand Matis Paris, through Argentine distributor Sirap, made its Argentine debut in March. “The products are available in eight points of sale, and we are already in negotiations to launch in luxury hotels,” Esther Castrogiovanni, director of Sirap, told GCI magazine. Approximately 40 products from Matis Paris’ six lines are available in Argentina—including Lalique perfumes. The Jaguar fragrance line will be launched to the local market in June.

Chilean; Indian Companies Agree on Bioactive Development India-based Avesthagen has formed a strategic alliance with Chilean biotechnology firm Uxmal, a venture supported by the Chilean government. The initiative seeks to promote the research and development of bioactives for commercial use in cosmetics, health care and functional foods. The research, according to reports, will focus on bioactives and tissue culture derived from medicinal plants native to Latin America. “This is a positive step toward collaboration between India and Chile, and this alliance will definitely benefit both nations,” said Chilean president Michelle Bachelet. Avesthagen also announced its plan to set up a new enterprise, Avesthagen LatAm, near Santiago, Chile, with the goal of expanding its presence in Latin America.

Playboy Fragrance Line Launched in Latin America

Coty introduced the Playboy fragrance line for men during an April event for beauty editors held in Buenos Aires. The line has been available in Peru since December 2008, and—in addition to Argentina—will be available in Chile and Uruguay.