Mary Kay, which is represented by independent beauty consultants in more than 35 countries, announced the opening of Mary Kay Colombia operations, with an initial investment of $8 million.
Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. Mary Kay enters the market with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.
"We are proud to expand our operations in Latin America with the opening of Mary Kay Colombia," said David Holl, president and CEO, Mary Kay Inc. "Since Mary Kay opened in Brazil in 1998, we have seen extraordinary growth, and we anticipate a successful launch in Colombia as its economy continues to thrive, the demand for high quality products increases and entrepreneurship strengthens."
Members of Mary Kay's independent sales force from the U.S. and Mexico will mentor leaders in the new Colombian independent sales force.