Chanel Shares Environmental Tool
By: Claire Thévenin
Posted: June 7, 2011, from the June 2011 issue of GCI Magazine.
The French luxury brand Chanel is offering Winted, a software program to assess the environmental impact of a product’s packaging, to any beauty industry company. The software is available in French and English; the only cost for interested parties is software training (minimum half day)—available through the Winted consultants that works
with Chanel. This initiative dates backs to 2007 when Chanel decided to work on eco-conception, starting by calculating its carbon footprint. Winted has now been used by Chanel internally since June 2009—utilized by the company’s creation, marketing and packaging development departments.
It also answers some of the questions raised by the French project “Affichage environmental” (environment display) that is part of the “Grenelle de l’environnement” (the French environmental policy launched in 2007).
Chanel presented its tool to industry association FEBEA (Fedération des Industries de la Beauté, www.febea.fr) and to ADEME (Agence de l’environnement et de la maîtrise de l’énergie, French Environment and Energy Management Agency), where it received a warm response. Michel Dupuis, senior vice president, purchasing and packaging development, Chanel, told GCI that ADEME saw it as a first.
Weleda Celebrates 90th Anniversary
Swiss natural brand Weleda is turning 90 years old this year. “It’s an old brand with a great future” said Patrick Sirdey, CEO, at a press conference in Paris. Founded by doctors and pharmacists and influenced by Rudolf Steiner’s philosophy (that individuals’ bodies, minds and spirits are intrinsically linked to the world as parts of one holistic system), Weleda began by selling natural medicines, and launched its first cosmetic products in 1922.