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Jun 18, 2014 | 11:36 AM CDT

L’Oréal’s New Makeup Genius App Brings Hollywood Tech to Consumer Beauty Sampling

The new app from L’Oréal Paris USA allows users to turn their iPhone camera into a virtual mirror that allows people to try on color cosmetic products in real time using facial mapping technology.

Jun 18, 2014 | 11:26 AM CDT

Location, Location, Location: RoC Skincare Shows the Correlation Between Where You Live and the Formation of Face Wrinkles

The new RoC Skincare Wrinkle Ranking Study outlines the 50 most wrinkle-prone regions in the U.S. and the underlying factors that may cause skin to age.

Jun 18, 2014 | 11:18 AM CDT

Brazilian Heat Helps Bring Back Keratin Craze

According to a post from Kline Blogs, the recent (mostly World Cup) focused attention on Brazil is helping keratin hair care treatments rise again.

Jun 18, 2014 | 11:14 AM CDT

Lush Moving to Replace Cocoa Butter with Fair Trade Alternative

Lush announced it is working toward phasing out the entire conventional cocoa butter supply chain, replacing it with fair trade organic cocoa butter from the Dominican Republic.

Jun 18, 2014 | 11:11 AM CDT

L’Oréal to Purchase NYX Cosmetics

For L’Oréal, this marks the strategic acquisition of one of the beauty industry’s fastest-growing makeup artistry brands in the U.S.

Jun 16, 2014 | 04:27 PM CDT

Eye on Brazil, Supplier Expansions, and More Beauty Ingredient News and Launches for Late June 2014

Croda is watching the growth in Brazil with a new promotional kit in mind, Lubrizol, AAK, Clariant and more are opening new facilities around the globe, and suppliers continue to offer environmentally friendly microbead alternatives.

Jun 16, 2014 | 03:25 PM CDT

Facebook Votes Choose Alberto VO5's Latest Fragrance

Pure Sunshine is the latest in the iconic brand’s line of fragrances that work to delight the senses in tandem with the VO5 5 Essential Vitamins for healthy, beautiful hair.

Jun 16, 2014 | 10:07 AM CDT

Mintel Identifies a Current Leading Claim in Skin Care

Skin care consumers continue to seek out effective, enriching products for their complexions and bodies, but another claim targeted at skin care products also is beginning to pop up more and more.

Jun 13, 2014 | 03:32 PM CDT

The Biggest Claim in Color Right Now

Mintel beauty analyst Shannon Romanowski chose five hot color cosmetic products that are exemplifying one of beauty’s hottest trends.

Jun 13, 2014 | 03:25 PM CDT

Independent Beauty Brands Celebrate with CITY Awards

Recognizing innovation and leadership in the independent beauty and cosmetics industry, ICMAD hosted its annual CITY Awards competition in New York .