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Dec 06, 2011 | 11:04 AM CST

Green Efforts, Fiscal Requirements Sees Beauty Companies Shifting Marketing Focus

A report from Kline & Company notes that many beauty companies are reducing and shifting marketing expenditures as materials costs continue and green efforts remain a consumer focus.

Dec 01, 2011 | 09:34 AM CST

Prestige Beauty Sees 8% Rise in 2011 So Far

The NPD Group reports the prestige beauty category is up in all segments, including eye, color, lip, face, sets and a notable 59% increase in nails.

Nov 30, 2011 | 12:24 PM CST

Evolving Gender Stereotypes Drive Growth in Asian Men’s Personal Care

By: Liz Grubow and Alan Kastner

Increased incomes and changing cultural patterns have the Asian male population becoming a significant driver in the beauty industry on an international level.

Nov 30, 2011 | 11:20 AM CST

Frizz Control Hair Care

By: Eric Abrutyn

A brief look at the causes of frizz and ingredients appropriate for addressing the concern.

Nov 30, 2011 | 11:05 AM CST

Ageless Tresses—Building the Complete Anti-aging Hair Care Line

By: Kathleen Maurer

As their hair care needs evolve with age, baby boomers remain a key demographic for hair care brands. They are also a consumer group quick to cut products that overpromise and underdeliver, so understanding their needs and ingredients that address those needs is crucial in retaining their loyalty and spend.

Nov 30, 2011 | 10:58 AM CST

New Research in Natural Ingredients

By: Sherrie Berry

Discussion of results-oriented natural ingredients that are coming down the pipeline.

Nov 29, 2011 | 11:22 AM CST

Mintel Report Shows Shifting Facial Hair Attitudes

Looking at U.K. males, the report shows how age is one of the key factors in attitudes toward the growth of facial hair, and the subsequent use of related beauty products.

Nov 29, 2011 | 11:06 AM CST

A New Style for Hair Care

By: Fabrizio D’Alete, Euromonitor International

For hair care brands, increased presence in the emerging markets, development in areas of innovation, and acquisitions that help to increase sales and margins are key strategies to earning a share of a global market that’s returning to moderate growth.

Nov 29, 2011 | 10:57 AM CST

Claims and Promises

By: Imogen Matthews

With so many new launches boasting differing breakthrough technologies, brands need to differentiate themselves in the market to reach consumers. To retain consumers, brands must fulfill their claims’ promises.

Nov 17, 2011 | 04:14 PM CST

Breakout Brand—Motives by Loren Ridinger

Cosmetic products from the Motives by Loren Ridinger brand
By: Mary J. Palmieri

Get “motive”-ated by this month’s Breakout Brand from HBA blogger Mary J. Palmieri.