Brands & Products | Global Cosmetic Industry

Rhode Pushes Global Growth as e.l.f.’s Star Acquisition Expands into Latin America

CEO Tarang Amin recently highlighted Rhode and Naturium as key drivers of the company’s “whitespace opportunity” across categories and geographies.

Among the launches is the Nourish Scalp Roller Comb, a compact device featuring an integrated reservoir that dispenses product directly onto the scalp while combing through the hair.

Nuon Medical Blends Beauty Tech and Smart Packaging with New Applicator Concepts

The new concepts span scalp, face and body care, combining formula delivery with technologies such as red light therapy, vibration and cooling massage.

Take control of your secondary packaging. Match your brand aesthetic.

Packaging speaks volumes about a brand’s ethos, quality and commitment to sustainability. Having the NEENAH® Folding Board sample book in hand helps bridge the gap between a creative vision and real-world production.

Read the latest issue

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

With the launch of Beauty Crush Skincare, Karen Behnke appears to be betting that beauty consumers want something more than clean—they want clinically driven regenerative biotechnology.

From 'Juice In, Junk Out' to Exosomes: Karen Behnke's Beauty Crush Signals Clean Beauty's Next Chapter

Waldencast founders Michel Brousset and Hind Sebti will depart the company to lead Obagi alongside Bridgepoint, effectively taking one of Waldencast's most successful assets into its next phase of growth.

Waldencast Agrees to Sell Obagi Medical for up to $460M

Moving cosmetic formulation, product development and packaging workflows onto AI-driven platforms can potentially offer advantages in speed, efficiency and decision-making.

The AI Gold Rush in Beauty R&D

Competing platforms vie to demonstrate their value in achieving speed, savings and efficiencies, and market triumph.

According to the company, Jasmine Blues, Ôrəbella’s sixth scent and first limited-edition launch, is selling at twice forecast in the U.S. market, underscoring the continued commercial power of emotionally driven fragrance storytelling and Hadid’s influence with younger prestige consumers.

Ôrəbella Secures Series A, Installs CEO as Bella Hadid’s Fragrance Brand Shifts Into Global Scale Mode

The company also announced the appointment of Anish Agarwal as CEO.

AI-Inspired Beauty: Accelerating Innovation Through Intelligence

AI-Inspired Beauty: Accelerating Innovation Through Intelligence

Discover how AI is transforming cosmetic innovation. Grant Industries’ AI-Inspired Beauty Formulary explores data-driven formulation strategies, advanced ingredient technologies, and new pathways to accelerate product development.

Axe Stadium Seat V03

AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment

Register now to join us live on Thursday, June 18, 2026 at 9:00 AM CDT or on-demand thereafter for The Next Big Shift in Beauty Is Not a Formula to stay ahead of the next wave of innovation and gain access to a chance to win a free design consultation.

Win a Free Design Consultation at Beauty Webinar on the Future of Skin Care Technology

The industry shift is moving from formula-centric thinking to active beauty systems that combine formulation with technology.

ELC will refocus on its ongoing initiatives following the end of talks with Puig.

What Happened with Estée Lauder-Puig?

Despite the setback, Estée Lauder remains open to future acquisitions that satisfy its financial requirements.

e.l.f. Cosmetics has engaged in a partnership with Survivor with the 'e.l.f.ie Advantage,' a vignette series airing surrounding the live broadcast starring content creator Delaney Rowe and Survivor contestant Tiffany Ervin.

e.l.f. Beauty Delivers 35% Q4 Growth, Tops $1.6B FY Sales as rhode & Naturium Drive Portfolio Surge

e.l.f. Beauty is forecasting 2027 net sales of $1.835-1.865 billion (12–14% growth).

Charlotte Tilbury Renegotiation Emerges as New Wrinkle in Puig–Estée Lauder Talks

Tilbury wants to revisit contractual provisions linked to the remaining 21.5% stake she still holds in Charlotte Tilbury.

'Primers, balms, and skin-first formats extend wear, enhance layering, and create more intimate scent experiences without displacing the core fragrance,' says Abby Wallach, CEO and creative architect of Scentinvent.

Swipe, Layer, Wear: Inside the Rise of Fragrance’s New Ritual Opportunity

"Today's consumer is increasingly interested in intimacy, layering, proximity, and personalization."

The relaunch of Marc Jacobs Beauty is “a joyful, maximalist celebration of color and creativity.'

Marc Jacobs Beauty Returns With Maximalist Makeup Push, Sephora Rollout and Coty Prestige Ambitions

Coty executives are framing the return as a major prestige growth driver at a time when makeup momentum continues to rebound globally.

The deal reflects several of the sector’s most important macro shifts converging at once: the continued premiumization of gummies, the growing overlap between OTC wellness and beauty positioning, and the increasing importance of creator-driven consumer acquisition.

Inside the Imaraïs Deal: Why Precision-Dose Gummies Are the Next Beauty Battleground

"Retail expansion is the near-term driver, but product innovation and future wellness/OTC-adjacent opportunities are important to the longer-term growth curve."

Kayali’s Eden Sweet Peach | 35 and Eden Plush Pear | 23 launch exemplifies a playful approach to the category, positioning fragrance not just as scent but as a curated cultural experience.

Fragrance in Flux: How Packaging, Formats and Experience Are Redefining the Category

Brands are rethinking format, functionality and storytelling, signaling a category defined less by traditional perfume codes and more by fluid, lifestyle-led consumption.