Recent market reports show that skin care remains the star of the beauty industry, and anti-aging technology and products fuel that star.
Consider the data: By 2014, according to Euromonitor International, skin care will increase its already sizable lead in the beauty market to reach $91 billion. In Western markets such as the U.S., reports Euromonitor, sales of premium anti-aging products have remained buoyant as consumers have attached great importance to fighting the aging process. In fact, the U.S. skin care category is expected to swell by $264 million 2009–2014, largely driven by anti-aging products. And despite declines in many other areas of skin care, France saw 3% value growth in premium anti-agers in 2009, up from 1% in 2008.
According to a recent feature in GCI magazine, introducing new technologies is crucial to connect with beauty consumers always on the lookout for the latest thing, and the more unique the technology, the deeper the potential brand/consumer connection. Ingredients that stimulate components of skin so that it is better able to construct and maintain its architectural organization are among these unique technologies.
Ingredients in Sederma's Matrixyl® range are excellent examples of such technologies, notably the new Matrixyl® synthe’6™ ingredient, which has a unique global action that re-densifies the dermal tissue while restoring the scaffolding of the interfaces.
Thanks to its matrikine-like effect, Matrixyl® synthe’6™ supplies the necessary building materials that are essential to the architecture of the skin. By helping the stimulation of six major constituents of the skin’s matrix and dermal–epidermal junction (DEJ), the skin is better equipped with the materials necessary to adequately construct and maintain its architectural organization. In addition, Matrixyl® synthe’6™ also promotes a "chaperone" protein to assure that the maturation and stabilization of the fibers are complete.
With Matrixyl® synthe’6™, there is no need for painful or invasive medical procedures, it fights the signs of aging efficiently and precisely: at last, an anti-wrinkle ingredient proven to successfully reduce the appearance of wrinkles on the forehead!
Clinical studies demonstrate that after just two months of treatment with Matrixyl® synthe’6™, forehead wrinkles and crow’s-feet are visibly reduced. The parameters used to demonstrate its ability to smooth the skin included: wrinkle volume, wrinkle depth, smooth surface area, and, notably, the lifting effect and the wrinkle spread. As the wrinkle angles widen, the wrinkles appear to be filled in from the inside and lifted from the outside.
As a single non-invasive intervention, Matrixyl® synthe’6™ helps fill in forehead wrinkles and crow’s-feet for a visibly smoother and plumper skin.
The anti-aging and anti-wrinkle efficacy of Matrixyl® 3000 is very well known. It is the first anti-aging ingredient based on the matrikine technology, plus its efficacy has been demonstrated on both women and men, as show in the following studies:
A clinical study using female panellists demonstrated that after just two months of treatment with Matrixyl® 3000, deep surface wrinkles were reduced by 45%, and the skin’s tonicity increased by nearly 20%.
In a separate two-month clinical study conducted on a panel of men, the anti-wrinkle efficacy of Matrixyl® 3000 was confirmed. As the wrinkle volume decreases (-17.1%), the spread angle increases (+5.4%), which leads to a reduction of the surface occupied by deep wrinkles of nearly 30%.
New studies demonstrating improved activity are forthcoming.
Of course, the most obvious proof of Matrixyl® 3000 efficacy is the multitude of anti-aging products currently utilizing it worldwide! And there are now two versions of Matrixyl® 3000 available—a water- soluble and an oil-soluble version, both of which are preservative-free.
Now that the Matrixyl® brand is so well known to consumers, to instill their confidence, consider promoting these active ingredients in your new products.
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