According to a new report by Research and Markets, seven of 10 German women between the ages of 55 and 65 use antiaging products. The report, Skincare—Germany, highlights how an aging population and growing consumer awareness have been the driving forces behind product development in the skin care market, resulting in a higher demand for sophisticated anti-aging as well as natural products.
Further, the report states that an uncertain economic climate and the resulting low consumer confidence have had an adverse effect on sales. Positive upmarket trends include a shift towards natural and wellness products, and private labels are increasing share.
Volume growth outpaces value growth, especially in regards to body care. German use of suntan lotions, oils and creams is below the European average, with only 55% of adults using these products. Usage drops considerably for women above the age of 65.