HBA Global Expo announced the addition of the X-Ceuticals Conference to the 2009 edition of the show, which includes demonstrations on the latest formulations, beauty foods and novel ingredients toward generating creative new ideas and product opportunities for marketing and technical professionals. The conference begins on Wednesday, September 16, with a keynote by Scott-Vincent Borba, founder and CEO, BORBA Inc.
Further, the two-day X-Ceuticals Conference will present information on how cosmeceuticals and nutraceuticals are being used alone and in combination to empower both the technical and marketing aspects of business development. It will also feature content on the latest technologies and research that will enhance the appeal and efficacy of this new breed of products.
“It is vital that marketing and R&D product development teams understand the current market trends, natural active ingredients, regulations and technical innovations emerging from the synergy of cosmeceuticals and nutraceuticals,” said Jill Birkett, event director, HBA Global Expo. “The X-Ceuticals Conference at HBA will provide the fundamental tools and knowledge for increased business opportunities and faster product outcomes in the personal care, health care and well-being industries.”