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According to market research Canadean, in the saturated 45+ beauty market, women have difficulties finding tailored skin care products among the vast selection of anti-aging products. Instead of introducing just another cure for wrinkles, brands should offer unique and personalized experiences.
The company saw organic revenue growth of 5% compared to 2013, with growth in the U.S. and Asia while European sales demonstrated resilience despite a challenging environment.
Mintel’s Michelle Strutton points out more global consumers are seeking their sun protection products from products that haven’t been developed specifically for sun care needs.
Underlying sales grew 3.7%, with emerging markets up 6.6%, while underlying volume growth was up 1.9% and price was up 1.7%.
A Kline Blogs post shares category hot spots and standout products for the at-home beauty devices market, as well as what skin care concerns consumers are eager to address with this type of product.
The market research finds the harmony in scientific and natural skin care products, showing how natural and alternative medical traditions inspire scientific skin care products and treatments.
The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.
Briefs on “Smart Bathrooms,” “Smart Packaging” and more have come from Unilever’s Unilever Foundry program, which works with the start-up community for engaging new connection ideas.
Learn more about a new packaging event set to take place in New York and the 10th anniversary celebration of Fusion Packaging, as well as new droppers, caps, brushes, custom blenders and more.
Beiersdorf targets North and Central America in the opening of a new production center with an integrated research and development center in Silao, Mexico.