Segments:

Most Popular in:

Bath & Body

109

Deodorant Market Smelling Rosy

104

A Market Fit—The Evolution of Deodorants and Antiperspirants

90

What’s Next for Bath and Body Care?

67

Emerging Markets Soft-Soap the Growth Picture of Global Bath and Body Care

55

The Rebuilding of Bar Soap

51

Bath & Body: Growing Beyond the Basics

30

The Anatomy of a Formula—Antiperspirants

18

Price, Aesthetics and Added Value Key to Bath & Body Sales

15

Mintel Notes Continued Growth for Deodorant Category

13

Shower Power

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Price, Aesthetics and Added Value Key to Bath & Body Sales

Posted: April 8, 2011

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With the growing trend of body wash, it seems people need a little help lathering up, so it isn’t surprising, states Mintel, that scrubbers and massagers grew nearly 10% in 2010, and Mintel expects this segment to continue growing by 63% between 2010 and 2015.