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New Razor Innovation from Schick

Posted: January 22, 2013

Energizer brand Schick announced it is expanding its Schick Hydro franchise of razors, with the launch of new Schick Hydro 5 Disposables and Schick Hydro Silk Disposables. Backed by the breakthrough technological innovations of the Schick Hydro brand, the two newest additions to the Schick Hydro family also hydrate the skin throughout each shave.

With the introduction of the Disposables line, Schick Hydro and Schick Hydro Silk continue to innovate in the category, providing men and women with more choices in the razor aisle. These disposable razors hydrate skin throughout each shave and help protect skin from irritation. Schick Hydro 5 Disposables and Schick Hydro Silk Disposables come with a money-back guarantee and provide a shave that feels like a brand new disposable each time.

"With the original Schick Hydro and Schick Hydro Silk, we created razors designed to give our best shave for your skin," said Joanna DiDomenico, brand manager for Schick Hydro Disposables. "Our philosophy in developing the Schick Hydro 5 and Schick Hydro Silk Disposable razors was that consumers using a disposable deserve the same great technology and skin care benefits as those using a refillable razor."