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Marriott Looks to Beauty Products to Help Heighten Guest Experience
Posted: September 30, 2013
Marriott Hotels and Thann, a natural Thai skin care line, announced their partnership to reinvigorate the guestroom beauty experience by rolling out a new amenities line in Marriott properties throughout the Americas and Asia. Propelled by growing consumer demand of its customers for high-end products, Marriott Hotels selected Thann for its increasing global appeal, leading its expansion in the U.S. market. The Thann amenities are made from high-quality raw materials and botanicals and presented in imaginative packaging. The partnership marks Marriott's continued dedication to improving every touchpoint that allows guests to "Travel Brilliantly" at their hotels.
Marriott will offer guests a sensory experience through Thann’s Aromatic Wood Collection, a line that balances nutmeg essential oil with the sweetness of orange and tangerine essential oils. Thann’s high-end amenities will be available in all Marriott hotels properties throughout the U.S. and Canada by the end of October 2013 and in Latin America and Asia by the end of 2013.
"Marriott Hotels is on a journey to reimagine the future of travel, and Thann amenities will elevate the guest experience at our hotels," said Matthew Carroll, vice president, brand management, Marriott Hotels. "Our research shows that customers rank bathroom amenities among the top five most important influences on their overall guest room experience. Partnering with thann will also enable Marriott to meet another customer desire for the introduction of new amenities on a regular basis. As Thann products continue to become available in North America, we are excited to be among the first to offer the brand's products to our guests."
"Thann aims to offer customers a lifestyle of total wellness, and in collaboration with partner Marriott Hotels, we will influence both business and leisure travelers around the globe," said Tony Suppattranont, managing director, Thann. "We strive to make our amenities the highest quality and are proud to be a part of Marriott's invitation to 'Travel Brilliantly.'"
In addition to being featured in Marriott Hotels' guestroom bathrooms, the Aromatic Wood Collection will also be available for purchase on www.shopmarriott.com.
And while Thann amenities are rolling out in Marriott hotels in the Americas, Latin America and parts of Asia, Acca Kappa, an Italian amenities line, will simultaneously roll out its Green Mandarin Collection in Marriott Hotels properties in Europe and the Middle East.