- Olfactory information plays a very significant role in everyday decisions.
- It is not clear whether deodorants and antiperspirants mask or eradicate body odor signals.
- Knowledge of odor perception has reached the stage where it is reasonable to begin pondering ways to enhance the positive emotional and informational signals concealed within body odors, while simultaneously reducing the conscious negative odor percept.
Consider the odor of a perspiring man, the fresh smell of cut grass, the foulness of the passing garbage truck, and the appetizing aroma wafting out of the local bakery. Odors surround you in countless forms, both positive and negative, but do you ever stop to think about them? Scientists and laymen alike have long considered humans to be “microsmatic animals,” meaning that your olfactory sense plays a minor role compared to the other senses. However, an increasing number of studies have begun to paint a different picture, one that suggests that olfactory information plays a very significant role in your everyday decisions.
Need a Reality Check?
Body Odors and the Brain
The percept, or mental impression, of a body odor commonly includes an emotional character that evokes a strong valence of liking or disliking. For example, the body odor from a lover may be a very pleasant percept, whereas the same percept from the person sitting next to you on the bus may be highly negative. When you hear the two words “body odor,” most think about an unpleasant percept related to heavy perspiration. This odor is consciously perceived and reflects a response to a small subset of the numerous chemicals (about 120) that comprise an individual’s body odor. In contrast, you typically are not consciously aware of perceiving the chemicals within anyone’s body odor that serve as social signals.
Sniffing Out a Stranger
When trying to understand a phenomenon in one sensory modality, it is often instructive to examine how similar phenomena have been handled by other modalities, such as vision or audition. Indeed, the differential brain processing demonstrated for body odors vs. general odors is mirrored in the visual system—visual stimuli having high survival value, such as images of snakes or spiders, receive heightened attention and prioritized access to brain processing areas compared to less threatening visual stimuli. Thus, critical information is transmitted through a specialized pathway that is faster and capable of accessing action centers; in contrast, general information is sent through a separate sensory pathway that is slower but more accurate.
This prioritized system and its effects are commonly referred to as pre-attentive processing. You have all experienced misfires, courtesy of a processing system that operates under the principle that errors are better than omissions. It’s safer to react fearfully to a non-threat 10 times in error than to miss the danger once.
This knowledge about the visual system’s special processing of biologically important stimuli leads to speculation that body odors similarly possess a high level of inherent relevance for the perceiver. To test the hypothesis that body odors are processed differentially, the speed at which the brain processes a body odor compound relative to a general odor of similar valence and intensity was measured. It was discovered that the brain processed the body odor compound up to 20% faster than the general odor, indicating that the olfactory system functions similarly to the visual system for biologically relevant stimuli.5
In the visual system, these biologically important stimuli have prioritized access to the brain’s fear network. To investigate whether body odors also activate the fear network, subjects were exposed to body odors from strangers while measuring their brain activity. Body odor from a stranger elicited activation in the brain’s fear network (amygdala and insular cortex; Figure 1), demonstrating that the mere smell of a stranger elicits cerebral processing patterns similar to those responding to visual images of a snake. Together, these studies indicate that body odors are processed in a pre-attentive manner, similar to the prioritized processing of visual images that are important for survival. Recent research suggests that exposure to the body odors of friends or lovers can produce a soothing effect. Exactly what this means for everyday interactions is not known and is currently under investigation.
The Future of Hygiene: Should One Stop Showering?
Though it is true that body odors contain signals that aid individuals in selecting a partner whose genetic makeup complements their own (thus benefiting their future children by passing on a more diverse and hence more responsive immune system), the effect of these signals is quite small for any given couple, but highly important in the evolutionary time scale. Nonetheless, body odors are consistently listed as one of the more important criteria used when selecting a partner, although they are typically cited as reasons to reject a potential mate rather than as an attractant. It is not clear whether deodorants and antiperspirants mask or eradicate body odor signals. The identities of the specific chemicals responsible for these signaling effects and the gland(s) that emit them are also unknown. The apocrine glands are suspected to be involved because they become active around puberty and are concentrated in pubic and underarm areas. Until the origin and nature of the volatile chemicals responsible for biologically important odors are known, one can only speculate about the impact of hygienic products and behavior on the biological message conveyed in body odors. However, based on the scientific evidence to date, it is perhaps unwise and probably even useless to try to spread personal chemical signals by refraining from showering before social activities. Or to put it more frankly, smelling someone’s sweat is seldom a purely pleasurable experience.
Knowledge of odor perception has now reached the stage where it is reasonable to begin pondering ways to enhance the positive emotional and informational signals concealed within body odors, while simultaneously reducing the conscious negative odor percept. And because smelling the odor of someone you love or someone you are related to can be a soothing, pleasant experience, perhaps a therapeutic potential in these types of odors could be identified. Finally, wouldn’t it be intriguing if you could one day eliminate those awkward first dates and instead, sniff out your future partner using samples of body odor?
(This article was first published in the April 2009 issue of Perfumer & Flavorist magazine.)
- JN Lundstrom, JA Boyle, RJ Zatorre and M Jones-Gotman, The Neuronal Substrates of Human Olfactory Based Kin Recognition. Hum Brain Mapp (In press)
- D Penn and WK Potts, Chemical signals and parasite-mediated sexual selection. Trends in Ecology & Evolution, 13(10), 391–396 (1998)
- K Yamazaki and GK Beauchamp, Genetic basis for MHC-dependent mate choice. Adv Genet, 59, 129–145 (2007)
- JN Lundstrom, JA Boyle, RJ Zatorre and M Jones-Gotman, Functional Neuronal Processing of Body Odors Differ from That of Similar Common Odors. Cereb Cortex, 18(6), 1466–1474 (2008)
- JN Lundstrom, MJ Olsson, B Schaal and T Hummel, A putative social chemosignal elicits faster cortical responses than perceptually similar odorants. Neuroimage, 30(4), 1340–1346 (2006)
Johan Lundström is an assistant member/scientist at Monell Chemical Senses Center.