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Apr 02, 2013 | 03:50 PM CDT
Case Study: Attracting Male Consumers on a Global Level
By: Justin Bullock
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
Apr 02, 2013 | 10:40 AM CDT
Acquisitions, Partnerships, Fragrance and Hair Care Options, and More Beauty Packaging News for Early April 2013
Wooden beauty packaging, European and Asian expansions, makeup school partnerships, packs from Aptar, Promens, Solev and more beauty packaging news.
Mar 27, 2013 | 10:19 AM CDT
Alliance Boots Shifts Contract Manufacturing Strategy
The company announced a new strategic approach for BCM, its contract manufacturing business, which includes a program to improve the efficiency and overall performance of its factory in Nottingham, U.K.
Mar 27, 2013 | 10:16 AM CDT
Euromonitor Sees Divergence in Beauty, Personal Care
Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”
Mar 27, 2013 | 10:11 AM CDT
Gillette Recruits Women to Encourage Male Body Hair Styling
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 21, 2013 | 04:52 PM CDT
CEW(UK) Announces 2013 Beauty Award Finalists
The winners of the CEW(UK) 2013 Beauty Awards will be announced April 26, 2013.
Mar 20, 2013 | 11:02 AM CDT
MAC, Neutrogena Among Harris Interactive's Brands of the Year
Findings from the 2013 Harris Poll EquiTrend study show many luxury brands made gains in brand equity over the past year.
Mar 20, 2013 | 10:56 AM CDT
Cellulite Treatments See Increased Attention as Warmer Months Approach
A new survey from Cyanosure shows 91% of women with cellulite can identify a specific time of year that they feel most bothered by their cellulite, and a majority of those women target that time as summertime.
Mar 19, 2013 | 01:48 PM CDT
Web Videos, French Innovation, New Collections, Cap Technology and More Beauty Packaging News for Late March 2013
New product launches from adesign, Albéa, Lumson and more, as well as collaborations between fragrance and packaging companies and new team members.
Mar 19, 2013 | 12:08 PM CDT
Japanese, Indian Companies Team Up for Expansion in India's Beauty Market
Aiming to claim a larger portion of the growing Indian beauty market, Japanese beauty company Kosé has teamed with Indian pharma company Elder to create and manufacture products for Indian consumers.