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Bath & Body

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Oct 07, 2008 | 01:48 PM CDT

Bath & Body: Growing Beyond the Basics

By: Izaskun Bengoechea, Euromonitor International

Commoditization and maturing markets continue to put pressure on sales numbers for bath and body products.

Oct 07, 2008 | 12:30 PM CDT

Chemical Reaction: The Power of Soap

By: Steve Herman

We sometimes forget that the benefits of our industry go beyond simple beauty, and some of the most elemental and taken-for-granted products, combined with the marketing knowledge pioneered by the companies in our industry, can save millions of lives.

Oct 03, 2008 | 03:50 PM CDT

SC Johnson Launches Beauty Resource Site

Microsite designed to serve as a beauty resource for young women; reveals beauty habits of this consumer group.

Sep 12, 2008 | 12:05 PM CDT

SpongeTech Launching Campaign on SIRIUS XM Radio

National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.

Aug 28, 2008 | 02:18 PM CDT

When Clean Isn't Enough

By: Nancy Jeffries

Fresh strategic planning for bath and body meets market demands and offers the promise of growth.

Aug 26, 2008 | 04:24 PM CDT

Raising the Bar

Capitalizing on what bar soaps offer versus what they lack may breathe life back into the category.

Aug 26, 2008 | 04:08 PM CDT

Markets and Dichotomies

By: Briony Davies

Despite global sales almost hitting the $100 billion mark in 2006, the segment is often considered to be a drag on the overall global beauty products market—posting value growth of 27% between 2001 and 2006 compared to the 30% achieved by the larger, more lucrative cosmetics categories.

Mar 31, 2008 | 11:41 AM CDT

Bath and Body Travel Packettes: Q&A with Lisa Hoffman

When interviewing marketers about executive travel lifestyles, the importance of travel kits and travel-sized personal care products to business travelers became evident. Lisa Hoffman, founder of Lisa Hoffman Beauty, shared with GCI magazine her take on the travel product market...

Mar 05, 2008 | 11:26 AM CST

Trends in Deodorant Fragrances

Perfumer & Flavorist magazine reports that Mintel's Global New Products Database looks at recently launched products to identify the most popular fragrance trends in deodorants...

Jan 10, 2008 | 02:18 PM CST

The Realities of Washroom Economics

By: Diana Dodson

Commoditization and a dearth of innovation constrain global sales of bath and shower products.