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Land's End Flags Beauty for Growth with New Body Care Line
Posted: January 29, 2014
Retailer and clothier Lands' End announced it is entering the body care category with the launch of its Coastal Living Body Care Collection, further expanding its position as a global lifestyle brand. The body care collection—consisting of lavender- and honey blossom-scented body lotion, hand cream and body wash—is now available at landsend.com.
"The launch of this exciting new collection comes on the heels of months of research and development," said Michele Donnan-Martin, chief merchandising and design officer, Lands' End. "We set out to create a skin care collection that refreshes, soothes and nourishes from head to toe. One that embodies a fragrance that transports the wearer to a lighthouse by the sea, capturing the essence of our nautical brand heritage. I think the delicate balance of lavender and nourishing honey blossom does just that."