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Air Care in the U.S. Market

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Housing Market Stunts Air Care Growth

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Scent: New Frontiers in Branding

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What’s Old is New Again

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In My Opinion: Air Care—Imagination vs. Regulation

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Do Candle Colors Trump Fragrance?

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Starting Point: Wicks and Sprays Wax Candles in Home Fragrance Smackdown

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Home Scent Diffusion

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Housing Market Stunts Air Care Growth

By: Carrie Lennard, Euromonitor International
Posted: July 6, 2009, from the July 2009 issue of GCI Magazine.

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Carrie Lennard is a research analyst at Euromonitor International.