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Aug 28, 2008 | 03:39 PM CDT
Do Candle Colors Trump Fragrance?
Depending on whom you ask, color is either the first or second reason for selecting a candle for use in the home.
Aug 27, 2008 | 04:44 PM CDT
Scent: New Frontiers in Branding
By: Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.
Aug 26, 2008 | 03:29 PM CDT
Sniffing Out Trends
By: Jeff Falk
Understanding a broad range of trends and consumer lifestyles will lead to fragrances that unlock the essence of a brand.
Aug 26, 2008 | 12:35 PM CDT
Keeping Candles Lit
By: Jeff Falk
The candle category holds its own in the global air care market as a vibrant and integral category in home decor, while fragrance and innovation cements its hold on consumers’ imaginations.
Aug 26, 2008 | 12:31 PM CDT
Home Fragrance Innovates
By: Nancy Jeffries
Growth in home fragrance requires innovation as manufacturers translate consumer wants into product solutions.
Aug 08, 2008 | 10:31 AM CDT
Blyth Acquires Retailer; Supplement Brand
Acquisition of catalog/Internet retailer and entry into the health/wellness category called a fit for the company's strategy...
Jul 30, 2008 | 08:45 AM CDT
43rd IFRA Amendment
Latest edition impacts 60 standards...
Jun 09, 2008 | 03:16 PM CDT
Chemical Reaction: Learning to Smell
By: Steve Herman
Familiarity is essential to acceptance in fragrance creation. Understanding both fragrance perception and consumer reaction may allow the difficulty of being innovative to be overcome.
Jun 09, 2008 | 09:39 AM CDT
Blyth Reports Q1; Updates Fiscal 2009 Outlook
Net sales down on macroeconomic woes; French and Nordic markets cited as bright spots...
Jun 04, 2008 | 09:26 AM CDT
P&G’s Febreze Celebrates 10 Years
Brand reflects on its past and future innovations…