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Candle/Home

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Dec 10, 2007 | 11:04 AM CST

Cover Story: Parry and Advance

By: Karen A. Newman

P&G’s Martin Hettich builds on the Febreze promise one move at a time.

Nov 14, 2007 | 12:18 PM CST

Air Care Report: P&G Takes on Hotel Smell

The Hampton Inn hotel chain has released traveler survey results that show fragrance expectations are changing, an opportunity Procter & Gamble's Febreze brand recently tackled.

Nov 08, 2007 | 04:18 PM CST

Profile: Changing the Mood

Fragrance can encourage certain moods and impact behavior. Danielle Kelli Fleming, a certified behavior therapist, became intrigued with the connection between scent, mind and mood during her graduate work in human behavior and psychology.

Oct 02, 2007 | 10:29 AM CDT

Starting Point: All in the Family

By: Karen A. Newman

We cover a lot of ground here in the pages of GCI magazine, from skin care and fine fragrance to hair care and home fragrance, sometimes all in the same issue. Last month, we honored P&G as Fragranced Product Marketer of the Year at the HBA Expo for its Dawn Simple Pleasures, a dish soap that is also a home fragrance. Dish soap, you say? But it works, and why it does is probably no surprise.

Oct 02, 2007 | 10:19 AM CDT

Keeping Candles Lit

By: Jeff Falk

The candle category holds its own in the global air care market as a vibrant and integral category in home decor, while fragrance and innovation cements its hold on consumers’ imaginations.

Oct 02, 2007 | 10:16 AM CDT

Home Scent Diffusion

Home fragrance is meeting consumers’ needs with consistent fragrance delivery and decorative flair that appeals to their individuality.

Sep 21, 2007 | 11:47 AM CDT

Air Care – USA

By: Euromonitor International

Air care products were yet again a hit among Americans, registering strong growth of 7% in current value in 2006. This strong growth is consistent with the boom experienced by the air care products in the second half of the review period, as new products were being rolled out.

Sep 21, 2007 | 11:42 AM CDT

Pleasurable Pastimes

By: Nancy Jeffries

Fragrances are taking center stage to include global influences that remind consumers of luxurious and pleasurable pastimes.

Sep 06, 2007 | 02:08 PM CDT

Aug 31, 2007 | 09:10 AM CDT

Blyth Posts Quarter Results; Reaffirms 2008 EPS Outlook

Continued gross margin improvement offsets impact of lower sales; company reiterates 2008 EPS guidance of $1.32-1.37...