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Ann Taylor Launches Beauty Collection
Posted: November 13, 2007
AnnTaylor Stores Corporation announced the launch of its new beauty collection in all 350 of its Ann Taylor stores and online at www.anntaylor.com. The company indicated that the beauty initiative is part of its overall long-term strategy for growth. The collection consists of a fine fragrance and a line of body care products. Supermodel Petra Nemcova has been selected as the face of possibilities, the new fragrance, and the company intends to expand its presence in the beauty category over time, including a line of products for the Company's LOFT division next year.