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A Perfect Season: Fall 2011 Color Preview

By: Cathy Christensen
Posted: October 6, 2011
Classic sophistication, featuring a perfect complexion, dark berry-colored lips and simple, beautiful eyes is on trend this season.

Classic sophistication, featuring a perfect complexion, dark berry-colored lips and simple, beautiful eyes is on trend this season.

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Application continues to evolve this fall as well. Carrying on from the off-matte lipstick look of spring, glossy lips don’t return this fall, either. Instead, classic is what’s current. “This season, tried-and-true traditional cream satin lipstick with a beautiful velvet finish is in. It looks very plush and isn’t dry or glossy,” says Bennett.

If consumers do want to try the simple and stunning 1940s-inspired eye look, but don’t feel comfortable with a bolder lip, Harris suggests toning it down a bit. “The bold lip can be diffused with a nice cranberry or red-brown stain on the lip that’s not quite as lined and opaque,” she suggests.

Translating the trends

This type of application translation of runway looks is always so crucial to keep in mind, whether your brand is looking to follow the trends or just stay updated on what's new. Above all else, it is so important to make consumers feel good about themselves. “The older a woman gets, the more you have to respect her for who she is and not for the colors she wears,” explains Westmore. “I always mute colors to soften them. You can dilute lip color by adding a lip conditioner and, in the case of powdered eye shadows, you can use a little facial powder mixed with bright colors for a toned-down effect.”

Combining personalized attention with the customization of today’s trends to satisfy consumers can even be taken one step further by remembering their budgets and limited schedules. More than ever, makeup is multitasking.

So, when is the time right to start playing up fall’s new colors? “Let the heat of the summer run through, and let your consumers know new colors and makeup products are coming,” advises Mendelson. “Give them something to look forward to.”

Feel good