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Colorful Insights

By: Cathy Christensen
Posted: April 2, 2012, from the April 2012 issue of GCI Magazine.

This article was originally published in the March 2012 issue of Skin Inc.

  • A fresh, healthy complexion is a big trend for spring/summer 2012, and more beauty companies are developing foundation products that look more like skin and less like makeup.
  • Blush and bronzers are offering encouraging flushes of color in cosmetic applications, further contributing to a healthy glow.
  • Cosmetic colors for eyes are running the gamut from dynamic to intense to romantic shades, and metallic accents are lending a reflective element.
  • Semigloss is a big trend in lips, with consumers seeking out long-wearing hues in a variety of shades.

Spring always brings with it a feeling of newness; of hope and light and new possibilities. After shaking off the stupor of a long winter’s rest, people tend to look with a renewed vigor at their world, and many seek to express this feeling through makeup. This spring, consumers aren’t hard-pressed to find the exact color to fit their moods, whether it be romantic nudes and pastels or bright, vibrant shades that say “Look out world; I’m out of hibernation!”

Makeup is an easy and relatively inexpensive way for consumers to liven up their wardrobes and put a new face to their world.

Although many of the hot colors for spring may seem out of reach for the everyday woman, their influence can be seen in more mass products, as well. “Remember that runway looks are meant to be theatrical trendsetters, and that women who want to look current may not necessarily want to, or be able to, rock what a runway model can carry off,” says Emily Katz, celebrity makeup artist. “Employ realistic options while creating a feel for what these looks are now.”

The color palette for spring 2012, from color authority Pantone,* includes a plethora of fun, bright colors, as well as those that are more subdued for a more neutral look. “The colors that will be hot are tangerine and neons and other bright colors, and some of the nudes and softer colors,” says Teresa Paquin, makeup artist and owner of Anika Skincare & Makeup Studio. “Spring is a time of renewal, and these colors can be made wearable for every [consumer] of every age.”

Complexion