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CVS Launches Nail HQ, New Nail Care-focused Kiosks

Posted: November 8, 2012

CVS/pharmacy announced the launch of the new Nail HQ, special in-store kiosks that showcase hot nail trends and product innovation. Available in more than 2,000 CVS/pharmacy locations, the Nail HQ provides CVS beauty shoppers easy access to nail innovations, including at-home gel kits and on-trend shades from brands such as Essie.

With nail care sales increasing by 40% since 2011 and growing by double-digits each year since 2008, CVS/pharmacy continues to support demand for the latest innovations in the nail category by making even more room in-store to offer all of the options customers want. "With nail care sales booming, it's clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer," said Cheryl Mahoney, vice president of beauty for CVS/pharmacy. "With the launch of the CVS/pharmacy Nail HQ, we are able to feature a wide variety of the best new nail trends and technologies that she can experience in our stores and then apply for herself at home—all with the added convenience of shopping at her local CVS/pharmacy."

Nail HQ will debut gel nail technology with new products from SensatioNail and Sally Hansen. Nail HQ will also feature an array of new shade options and allow shoppers to view polish shades outside of the bottles through nail color strip displays. The Nuance Salma Hayek line, a CVS/pharmacy exclusive brand developed in partnership with actress Hayek, will be introducing a 32-SKU nail lacquer collection, and Essie will also launch its newest collections at the Nail HQ each month. "We are thrilled to partner with CVS/pharmacy on this amazing collaboration," says Essie Weingarten, founder and global director, Essie. "It's very exciting to see the nail category take its well-deserved center stage across the country."