GCI Magazine

Segments Sponsored by

Email This Item!
Increase Text Size

Birchbox and Cynthia Rowley Partner on New Beauty Brand

Posted: November 5, 2013

Designer Cynthia Rowley and Birchbox announced an exciting new partnership to launch Cynthia Rowley Beauty. Rowley has previously worked with Birchbox as the company’s first guest curator in July 2011, selecting her favorite products in a limited edition box exclusively for Birchbox subscribers.

Cynthia Rowley Beauty was inspired by Rowley’s personal quest to create products that were long-lasting and easy to use, to solve her own cosmetic needs—and in turn her customer’s needs. The collection, consisting of three spotlight products, focuses on ideal formulas and applications.

The Liquid Eyeliner, which will be an ongoing fixture in the collection, is sustainable and refined—the 12-hour liner glides on smooth with its precise tip leaving an elegant matte touch. There also are two limited edition products within the collection, an Eye Shadow Palette that features five silky shadows in hues found in Rowley’s current ready-to-wear collection, such as Clove, Sugarplum, Mink, and Champagne; and a black-and-gold cotton cosmetic bag that serves as a canvas to display one of Rowley’s most celebrated prints. Products will be sold exclusively on Birchbox.com, as well as at select Cynthia Rowley store locations.

“Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” says Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, [as] it disrupts the traditional beauty distribution model and engages our customers.”

“When it comes to beauty and style, Cynthia Rowley constantly inspires us as both a celebrated designer and entrepreneur,” said Katia Beauchamp, Birchbox co-founder and co-CEO. “Her designs translate perfectly to beauty, and we are thrilled to be the selected retailer of her new line of innovative products.”