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Spring/Summer 2014 Beauty Colors and Influencers

Images

  • Fresh Faced

    Fresh Faced

    Because of beauty product advances, women are feeling more comfortable with the condition of their skin and wearing less base makeup.

    Color bar with three nude shades
  • Fresh Faced Model

    Fresh Faced Model

    A model for Alexander Wang displays the fresh faced beauty color trend.

    Fresh faced model

    Image credit: style.com

  • Warmed Up Metallics

    Warmed Up Metallics

    These earthy mineral hues are applied as highly textured material, with a subtle polish.

    Color bar with three metallic shades
  • Metallic Brows

    Metallic Brows

    A model for Dior showcases the metallic trend with gold brows.

    Model with gold brows

    Image credit: style.com

  • Metallic Eyes

    Metallic Eyes

    A model for Dior showcases the metallic trend with golden embellished eye makeup.

    Model with gold eye makeup

    Image credit: style.com

  • Metallic Eyes, Take 2

    Metallic Eyes, Take 2

    A model for Gucci showcases the metallic makeup trend with copper eye makeup.

    Model with copper eye makeup

    Image credit: style.com

  • Energizing Orange

    Energizing Orange

    Rustic red, tangerine and apricot orange command attention, with a flirty attitude.

    Color bar with three shades of orange
  • Orange Lips

    Orange Lips

    A model for Prabal Gurung displays the innovative orange color trend on her lips.

    Model wearing orange lipstick

    Image credit: style.com

  • Smoky Plum and Eggplant

    Smoky Plum and Eggplant

    Smoky purples revitalize the vamp movement with a softer side, while retaining a dirty-pretty quality.

  • Smoky Plum Eyes

    Smoky Plum Eyes

    A model for Rochas display the smoky plum/eggplant makeup look.

    Model with purple eye makeup

    Image credit: style.com

  • Cool Pinks

    Cool Pinks

    The blue undertone of cool pink gives this girlish hue a strong edge for spring/summer 2014.

    Color bar with three shades of cool pink
  • Cool Pink Lips

    Cool Pink Lips

    Models for Prabal Gurung display the cool pink beauty color trend on the lips.

    Models with purple lips

    Image credit: style.com

By: Roseanna Roberts
Posted: December 19, 2013, from the January 2014 issue of GCI Magazine.

Each season, a select number of beauty trends become the go-to looks. Some are straight off the runway, while others evolve from the previous seasons. And while the trends themselves are usually obvious, the driving forces that have gained them a spot at the top aren't always as evident.

Here, we'll dive into some of the drivers and influences behind the top beauty color trends for spring/summer 2014.

Fresh Faced

As seen on the runway at 3.1 Phillip Lim, Jill Sander, Prada, Chloe and Alexander Wang.

Women, and increasingly men, are investing in quality products to protect and care for their skin. New formula technologies and innovations allow for greater results, and consumers expect to see great improvements in the condition of their skin. The outcome? Women feel more comfortable with the condition of their skin and wear less base makeup. This rejection of a “painted face” is reflective of a larger societal trend, where youth reigns supreme. This obsession with anti-aging leads to the desire for flawless, supple skin, and the au natural face appeals with its youthful connotation, a hint of naiveté.

Although the look may appear completely natural, a few key products have risen to great heights to help achieve this flawless complexion. Tinted moisturizers and spot concealers even out skin tone, while highlighters and illuminating products brighten key areas of the face to create a dewy, youthful glow. BB and CC creams also are popular for slight touches of makeup without the typical layer of coverage.

Warmed Up Metallics

As seen on the runway at Jason Wu, Christian Dior and Gucci.

Evolving from the tarnished metallics trend of fall/winter 2013, a warmer incarnation of these heavy metals lights up faces this season. Copper, bronze and rose gold are favored for their complexion-enhancing qualities.

These warmed-up metallics suggest a shift in the luxury market, where overt opulence is replaced with understatement. Rough-hewn textures appeal for their unrefined nature, and as natural resources become depleted around the world, their use becomes coveted across all industries, treasured for their exclusivity. These earthy mineral hues are applied as highly textured material, with a subtle polish.

Lids, lashes and brows offer an ideal canvas for adornment. New leafing techniques and sparkling pigments also introduce popular ways to feature a bit of metallic makeup.

Energizing Orange

As seen on the runway at MSGM, DKNY, John Richmond and Prabal Gurung.