Mary Kay independent beauty consultants worked to make 44,250 makeovers in the U.S. a reality in the last year as part of its first-ever Mary Kay Makeover Day—and it was the number to beat as hundreds gathered at Mary Kay’s global headquarters in Addison, Texas, and thousands more at parties across the country on March 8, 2014.
Led by celebrity makeup artists Virginia Linzee and Mariela Bagnato, participants learned how to apply one of Mary Kay’s new spring makeup looks during a live demonstration at the beauty company’s global headquarters. Meanwhile, Mary Kay independent beauty consultants in all 50 states were able to follow along as the event was live-streamed at more than 4,700 at-home parties to celebrate Mary Kay customers on International Women’s Day.
“A fresh new makeup look can change a woman’s perspective on anything,” said Sara Friedman, vice president of marketing at Mary Kay Inc. “When a woman looks and feels her best there is no limit to what she can do. We hope everyone walks away from their Mary Kay Makeover Day experience feeling great from the inside out and ready to take on anything that comes their way.”
The makeup looks created for Mary Kay’s Makeover Day will be featured in the spring edition of People StyleWatch and People en Español.