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7-Eleven Launches Makeup Line, Simply Me Beauty

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7-Eleven patrons can now add makeup to their shopping list thanks to the convenience store's recent launch of Simply Me Beauty. 

The new line, created to appeal to millennial women, will be sold exclusively at 7-Eleven stores. Simply Me Beauty's 40 products are priced between $3 to $5 and include:

  • Eyeshadow palettes
  • Blushers
  • Highlighter
  • Bronzer
  • BB foundation creams
  • Hi-def concealers
  • Volumizing mascara
  • Eyebrow powder and wax
  • Eyeliner
  • Lip gloss and crayons
  • Cream lipsticks
  • Translucent powder compact
  • Faux eyelashes
  • Assorted makeup brushes
  • Blender sponge
  • Eye makeup remover
  • Nail buffer
  • Nail polish remover

Joy Pico, 7-Eleven category manager, stated, “Much of the time, makeup items like lip and eye colors are spur-of-the-moment, impulse buys. If the price is right, that makes it easier to justify. For a millennial working woman wanting to refresh her makeup while grabbing lunch at 7‑Eleven stores, Simply Me Beauty is a welcomed offering and is priced just right for her. ”