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Healthy, Colorful Beauty

By: Sara Mason
Posted: December 7, 2009, from the December 2009 issue of GCI Magazine.

DermaQuest’s DermaMinerals features dermaxyl peptide to minimize the appearance of fine lines, and reflective and light-scattering mica-wrapped cotton fibers and boron nitride to help restore the skin’s luminosity.

  • Treating the skin well while wearing makeup is a mainstream trend gaining momentum.
  • Rather than masking imperfections, today’s foundation is being marketed as a necessary tool in the defense of skin health.
  • Innovation leads to choice for both marketers and consumers.
  • Natural makeup has become less about bells and whistles and more about the simple fact that the product does what it’s supposed to without any ingredients that certain consumer segments look to avoid.

Now more than ever, consumers are looking for innovative, value-oriented cosmetics that contain advanced technologies to fulfill a commitment to healthy living.

While the beauty sector is struggling overall, consumers continue to spend money on small indulgences. And although the oft recession-proof lipstick registered a dip, it seems that the indicator in today’s economy is foundation, which has been faring better. Consumers are looking for an inexpensive but effective boost in a down economy. At the same time, antiaging, wellness and natural products are crossing over from luxury to necessity as lifestyles shift toward healthy living.

According to Janelle Rogers, director of product development at Lady Burd Cosmetics, there are two types of customers: one wants to be able to look at the ingredients and see that they are as natural as possible while still being effective; the other wants to know that the products have the most new and advanced scientific technologies available. “There are products to satisfy each and some that satisfy both,” she explains. A recent innovation from the private label manufacturer is Anti-Aging Foundation, featuring duo-peptides, natural extracts and antioxidants while offering the same benefits as the company’s Anti-Aging Moisturizer.

Simply, color cosmetics that offer specific skin benefits help justify consumers’ “indulgence.”

Skin Health