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Brick and Mortar
MCoBeauty Expands into US Market at Kroger
MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.
Color Cosmetics
The Lip Boom: Beauty x Care
Color Cosmetics
Indeed Labs Launches 4 Skin Care, Makeup Products
Latest
Color Cosmetics
Polite Society Launches Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm
Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm are available on PoliteSociety.com and on Ulta.com.
Color Cosmetics
Eckart's Mirage Glamour Space Silver Delivers Metallic Sparkle for Natural, Vegan Cosmetics
While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.
Sponsored
Curious about the latest trends in Beauty and Personal Care innovation?
Step into the future with Accupac’s 2024 annual beauty and personal care trend report. As an industry-leading development and manufacturing partner with 50 years of experience, Accupac understands the core priorities of consumers and brands.
Skin Care
Ilia Beauty Launches Skin Rewind Complexion Stick
Available in 42 shades, the formula delivers medium coverage and a natural-matte finish, all while visibility relaxing wrinkles, firming skin and smoothing texture for up to 12 hours.
Color Cosmetics
4 Ways to Accelerate Makeup’s 2024 Momentum
The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.
News
YSL Beauty Names Dua Lipa Global Makeup Ambassador
Debuting in three waves, Dua Lipa's first makeup campaign for YSL Beauty conveys the brand's shiny couture statement, shot by director Nathalie Canguilhem in Morocco.
Color Cosmetics
Morphe Launches Lightform Extended Hydration Foundation
This weightless, long-wearing formula floats onto the skin, diffusing imperfections instantly with weightless, undetectable medium coverage, all while working to improve and maintain the skin’s moisture balance and barrier function over time.
Color Cosmetics
3 Most Loved Beauty & Personal Care Products by LTK
The products were selected based on engagement, shopper interaction, clicked links and sales.
Color Cosmetics
Schwan Cosmetics Debuts Glowy Blur Stick Makeup-Skin Care Hybrid
According to Schwan, 100% of product testers using the sticks purportedly reported smoother skin 30 minutes after application.
Color Cosmetics
LYS Beauty Launching Higher Standards Cream Glow Blush Sticks
The creamy blush stick is said to instantly bring a flush of color to the cheeks with an illuminating finish.
Color Cosmetics
e.l.f. Beauty Q3 2024 Sales Grow 85%, Launches Super Bowl Ad
As a result of this growth, the company is now forecasting a 69-71% year-over-year increase in net sales, compared to the previously announced 55-57% increase.