Brands & Products > Color Cosmetics | Global Cosmetic Industry

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

Industry innovators are exploring new ways to bring energy back to the makeup aisle.

e.l.f. Cosmetics has engaged in a partnership with Survivor with the 'e.l.f.ie Advantage,' a vignette series airing surrounding the live broadcast starring content creator Delaney Rowe and Survivor contestant Tiffany Ervin.

e.l.f. Beauty Delivers 35% Q4 Growth, Tops $1.6B FY Sales as rhode & Naturium Drive Portfolio Surge

e.l.f. Beauty is forecasting 2027 net sales of $1.835-1.865 billion (12–14% growth).

Take control of your secondary packaging. Match your brand aesthetic.

Packaging speaks volumes about a brand’s ethos, quality and commitment to sustainability. Having the NEENAH® Folding Board sample book in hand helps bridge the gap between a creative vision and real-world production.

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The relaunch of Marc Jacobs Beauty is “a joyful, maximalist celebration of color and creativity.'

Marc Jacobs Beauty Returns With Maximalist Makeup Push, Sephora Rollout and Coty Prestige Ambitions

Ilia Beauty’s Sun Serum Mineral Sunscreen SPF 50 further underscores how sunscreen is being redefined through the rise of hybrid formats that merge protection, skin care treatment and sensorial experience into a single step.

The Innovations Tackling the SPF Confidence Gap

Lumson Lead Image 800x450px

MOON: mascara in glass by Lumson and Ponzini

AI-Inspired Beauty: Accelerating Innovation Through Intelligence

AI-Inspired Beauty: Accelerating Innovation Through Intelligence

Prestige, which accounts for roughly two-thirds of total sales, remained relatively resilient, with flat reported revenue in the quarter.

Coty Stabilizes Profit, Boosts Cash Flow as Strategic Reset Takes Hold

The company is reducing the number of smaller product launches, streamlining operations, and increasing investment in core brands and consumer engagement.

Symrise’s Dragosine FG is a biomimetic L-carnosine dipeptide engineered to protect and repair skin at the cellular level.

Future-Ready Skin

Precision actives, sustainable performance, visible results—skincare engineered at its core.

At Macy’s, beauty advisors will play a central role in guiding consumers through Kiko’s extensive assortment, while select locations will offer services such as on-site engraving to deepen personalization.

Kiko Milano Enters U.S. Prestige-Accessible Beauty Arena with Macy’s Rollout

Central to Kiko’s U.S. strategy is its pricetige model—blending prestige-level formulation and design with intentionally accessible pricing.

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

Consumers Are Buying Less but Expecting More. Here's What That Means for Beauty.

Spending expectations diverge by 15–20 percentage points between high- and low-income households.

By 2034, older adults will outnumber children for the first time in U.S. history. Declining populations under 18 and rising life expectancy will drive this aging trend.

Beauty’s Demographic Destiny: Aging, Autonomy, and the 2040 Pivot

Population shifts are opening new avenues for growth as purchasing power redistributes across age cohorts, rewarding brands that strategically embrace these demographic transformations.

Guerlain posted strong growth, propelled by its high-end fragrance universe L’Art & La Matière and the continued success of Aqua Allegoria.

LVMH Beauty Holds the Line as Selective Retailing and Sephora Power Growth Amid Volatile Q1

Sephora delivered solid revenue growth across all regions, gaining further market share and consolidating its position as the global leader in prestige beauty retail.

Urban Decay spent four years developing its Tube Job Tubing Mascara, which features an 89% serum-infused formula.

The Performance Pivot: Stains, Serums and the Science of Life-Proof Beauty

The makeup sector's 2026 outlook centers on advanced lip technologies, mature skin solutions, high-performance tubing mascaras and all-things hybrid.

Aora Beauty Courtesy Of Credo Beauty

Mexican Beauty Brand AORA Makes US Retail Debut at Credo Beauty with Omni-Channel Partnership

Aora and Credo Beauty Announce Omni

Darren Fritschy, CEO of Solabia USA, Inc. (at right), described the opening as a 'pivotal milestone' that brings together the combined strengths of Solabia and Applechem under one roof.

Solabia USA Opens Innovation Hub to Power Sun Care and Color Cosmetics Growth in North America

The new facility is engineered to accelerate technical applications and new product development.

Today is your last day to secure tickets to the 2026 Alles!

Final Call: Allē Awards Guest List Closes Friday, May 8

Join us on May 18, 2026, in New York City for an unforgettable red carpet reception.

The company has appointed Gaeun Kwon as its first U.S. CEO, reflecting an effort to embed on-the-ground leadership as Olive Young works to translate its Korea-proven retail model for American consumers.

Olive Young Builds U.S. Muscle with CEO and Logistics Hub

The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.