Alex|Tay Launches Custom Nail Polish App

Nov 28th, 2017

Audrey Latimer

The customization trend sweeping the beauty industry has made its way into the nail polish market with the launch of Alex|Tay's custom nail polish app.

How Does it Work?

According to Alex|Tay, app users can take a picture, choose any color within the image and create a custom nail polish they can name themselves. The custom color takes about a week to receive.

Paul Wolff, founder and CEO of Alex|Tay, said, "With our custom nail color system, you can match your world in just seconds - it's really easy and fun to use."

The company also states its products are 7-Free nail polish and have earned a Silver Level Material Health Certificate through the Cradle to Cradle Products Innovation Institute.

For more information, please visit: www.alextay.com

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