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Can Scentbird Reinvent the Cosmetic Subscription Service?

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A new subscription service brings influencer trends directly to consumers.

The rapidly expanding Scentbird has focused on rethinking the way fragrance is purchased online. Now, the company is taking its insights to the world of color cosmetics by combining the booming category and the rise of influencers.

Called Deck of Scarlet, the service delivers a versatile palette of products to subscribers' doors every other month for $29.95. A typical array comprises three eye colors, two cheek colors, two lip colors, an eye pencil and a lip pencil.

The palettes are designed by social media influencers, including Kelly Strack, Sonjdra Deluxe and Evon Wahab, allowing consumers to recreate looks they find on YouTube and elsewhere. The palettes come with beauty tutorial videos with step-by-step instructions.

According to the company, the "high-impact, dimensional pigments glide on and blend easily to achieve a flawless look."

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