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Cannes Do Attitude: L’Oréal and YouCam Makeup's Film Festival Team Up

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In a clever way to celebrate this year’s Cannes Film Festival, L’Oréal Paris and YouCam Makeup teamed up to showcase 64 film-inspired augmented reality (AR) looks via live broadcasts from the festival.

According to YouCam’s parent company, Perfect Corp., users were able to swipe through the Cannes Film Festival celebrity look series and watch YouCam Makeup’s live broadcasts of the festival with L’Oréal Paris brand ambassador Liza Lash.

Alice Chang, CEO of Perfect Corp., stated, “We are thrilled to partner with the iconic L’Oréal Paris to bring fans into the glitz and glamour of the Cannes Film Festival. Powered by the world’s leading AR technology, YouCam Makeup allows users to experience this influential event like never before with virtual looks fresh off the runway and exclusive live coverage straight from the festival.”

Chris Chesebro, vice president of L’Oréal Paris global digital team, said, "L'Oréal Paris and YouCam's partnership brings to life the brand's strategy to democratize the magic of beauty and cinema for all. In addition, live broadcasting from the Cannes Film Festival is a great opportunity to engage with a captive audience of beauty enthusiasts.”