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Carmex Partners with Zendaya to Promote Its Moisture Plus Fashionable Lip Balms

Posted: February 12, 2014

Carmex announced a new partnership with singer and actress Zendaya, who also recently partnered with the X Out acne skin care brand. The Carmex brand, known for protecting lips and healing skin, recently relaunched the new Carmex Moisture Plus® line of fashionable lip balm. The slim, lipstick-style lip balm is now available in vibrant, fashion-inspired designs that align with Zendaya's unique style.

"We are thrilled to partner with Zendaya," said Paul Woelbing, president of Carma Laboratories, Inc., the maker of Carmex products. "She is one of the most popular young stars in music and television, and she has quickly become a style icon in her own right. She embodies the fashionable, fun user that we had in mind when we created our stylish Carmex Moisture Plus lip balm line."

"I use Carmex every day, so I'm excited to work with the brand on its new Moisture Plus fashion line of lip balm," said Zendaya. "Lip care is an important part of my daily beauty regimen, so it's fun to have a lip balm that fits my style."

The limited edition Carmex Moisture Plus lip balm line has a fashion-forward exterior and combines the moisturizing formula of Carmex with broad spectrum SPF 15 sunscreen. Created to help keep lips healthy, protected and glamorous, the line appeals to an array of personal styles with personalities to match, including Chic in houndstooth, Fab in a pink plaid, Adventurous in leopard print and Starlet in a metallic chevron.