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Direct Sales Giants Invest in Color Cosmetics
By: Fernanda Bonifacio
Posted: November 25, 2013, from the December 2013 issue of GCI Magazine.
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L’Occitane invested in the men’s grooming market with the opening of its first barber shop, located inside the brand’s São Paulo flagship store. Focused on male consumers, the new shop features the best of old-school elegance and exclusive treatments using L’Occitane products. “We have combined traditional shaving techniques with signature facial treatments,” says Laura Barros, brand director at L’Occitane.
Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. She represented ABIHPEC and its member companies globally from 2002–2008. She has also been a communications consultant for raw material manufacturer Beraca since 2009.