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Hailey Baldwin Partners With ModelCo to Release Cosmetics Line

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Hailey Baldwin

Iconic Australian beauty brand ModelCo has got itself a new muse. Hailey Baldwin, celebrity daughter of actor Stephen Baldwin, will be releasing her own cosmetics brand, which she designed in collaboration with ModelCo CEO and founder Shelley Barrett.

“My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas." — Hailey Baldwin

"Hailey epitomizes raw beauty and has a look which is very edgy, modern and cool. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand," said Barrett.

Baldwin will be in Sydney in November 2016 to launch the high-end, “limited-edition cosmetic collection” for ModelCo, which will be available exclusively on ModelCo's online store and through retailer Mecca Maxima. Baldwin launched #thebeautysquad to build on the hype of the upcoming collection.

"The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo,” said Baldwin. “My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas."

Baldwin joins an impressive list of past ModelCo ambassadors, including Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recently Rosie Huntington-Whiteley.