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IT Cosmetics Releases Fall Launches

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IT Cosmetics announces the launch of 16 new products just in time for fall—adding to the brand’s momentum since its 2016 acquisition by L’Oréal.

The launches include:

  • Confidence in a Cleanser ($28)
  • Bye Bye Under Eye Concealing Pot ($28)
  • Bye Bye Pores Illumination ($29)
  • Bye Bye Pores Blush in Sweet Cheeks ($24)
  • Bye Bye Lines Foundation ($38)
  • Bye Bye Breakout Concealer ($28)
  • Bye Bye Breakout Powder ($28)
  • Superhero Liner ($24)
  • Brow Power Powder ($24)
  • Brow Power Pomade ($24)
  • Heavenly Luxe Brow Power Brush ($24)
  • Bye Bye Redness Treatment Moisturizer ($48)
  • Bye Bye Redness Shade Extensions in Porcelain Beige, Neutral Beige and Light Beige ($32)
  • Bye Bye Redness Correcting Powder ($38)
  • CC+ Airbrush Perfecting Powder Illumination SPF 50+ ($35)
  • Perfect Lighting Radiant Touch Magic Wand ($29)

IT Cosmetics retails at Ulta Beauty stores, Ulta.com and itcosmetics.com.  

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