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Julep Targets Nail Color Trends for March
Posted: March 12, 2014
Straight from the runway to fingertips everywhere, nail polish has become a key indicator of up-to-the-minute trends. Julep released its latest Nail Polish Color Report, a monthly snapshot of top nail polish trends based on customer preferences and recent sales data.
"Pay attention to fingertips, because what women wear on their nails is a harbinger for larger trends—both fashion-focused and economic," said Jane Park, CEO and founder of Julep Beauty. "Most trends in the beauty and fashion worlds are decided by editors and designers, but the Julep Nail Polish Color Report unveils actual style movements women are adopting across the U.S."
At the beginning of each month, Julep introduces ten nail polish colors to its thousands of Maven subscription program customers. During the Monthly Maven Reveal, subscribers choose from a selection of curated beauty boxes and select add-on products. Julep analyzes all this data to paint an accurate picture of current nail color trends.
"After suffering through some extreme weather patterns this winter, women are ready to forget the polar vortex, severe drought and heavy flooding and embrace spring," said Park. "Consumer confidence is on the rise; women seem to be in a more positive mood and are choosing light pastels and sheer white for their nails. They're also taking inspiration from runway trends and embracing blues of all shades and deep corals."
Julep’s March nail polish trends:
- Soft pastels: Sherbet shades like Julep's Rae, an orchid cream color that's a match to the Pantone 2014 Color of the Year; Elisa, a soft wisteria shimmer; and Lilou, a lemon chiffon cream, were top sellers in Julep's March Maven box.
- Sheer white: White is always a fresh choice for spring, and consumers and fashion designers alike are gravitating toward airy, alabaster tones with translucent finishes. It's unsurprising that Julep's Soraphine, a classic sheer white cream, was a top choice for March.
- All things blue: Blues of all shades—from cobalt to pale cornflower—made a strong statement on the spring runway. Julep's Monaco, a mariner blue cream that's a match to Pantone’s 2014 Color of Spring; Margaret, a light periwinkle cream; and Tania, a mermaid teal glitter, were also top sellers.
- Deep coral: Pink, red and orange-tinted coral hues dominated the runway at Spring Fashion Week. In March, Julep Mavens went crazy over Harriet, a guava coral cream shade that brings French Riviera flair to nails.