GCI Magazine

Segments Sponsored by

Email This Item!
Increase Text Size

L'Oréal Goes Online to Find the Face for Its Latest Mascara

Posted: March 4, 2013

Beauty gurus and makeup aficionados will have the chance to demonstrate their most impactful, get-noticed look for the chance to be named the next "face" of L'Oréal Paris. In celebration of its recently launched Telescopic Shocking Extensions Mascara, a beauty innovation that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo of their bold beauty handiwork to www.lorealgetnoticed.com.

Throughout the duration of the six-week contest, one winner per week will have their photographed look featured in L'Oréal Paris' Shocking Extensions Telescopic Mascara online campaign. The six weekly winners will also receive a year's supply of Shocking Extensions Telescopic Mascara and qualify to win a chance at the grand prize. One grand prize winner will receive an all-expense paid trip to New York City to be photographed by a notable celebrity photographer and featured in a national print advertisement. Additionally, the grand prize winner will receive a five-year supply of L'Oréal Paris cosmetics. The grand prize winner will be chosen by a panel of top beauty experts, including L'Oréal Paris consulting makeup artist Billy B.

"It's going to be really fun to see all of the diverse and captivating beauty looks submitted for L'Oréal Paris' #GetNoticed contest and campaign—I'm thrilled to be a part of it all,” says Billy B.

While judges will be on the lookout for shocking lashes and beautiful, on-trend makeup looks, they also note that it's important that photos convey attributes like confidence, composure, drive, energy and charisma—all qualities possessed by L'Oréal Paris' diverse set of brand ambassadors.