Lancôme announced its partnership with celebrated fashion designer Jason Wu. With a self-proclaimed adoration for women and enhancing the female form, Wu's talent is a natural fit for Lancôme, a brand symbolic of the ultimate in femininity with modern sensibilities.
A global talent with a unique and distinctive aesthetic, Wu focuses on making clothes that are as beautifully crafted inside as out. Lancôme, equally dedicated to the inner and outer beauty of women, mirrors this synergy.
"Jason's vision of femininity and talent for designing clothing and accessories that truly embody a modern, elegant and stylish woman are directly in line with Lancôme's brand equity. By partnering with Jason, we are able to reach an even more fashion savvy and sophisticated woman," said Silvia Galfo, Lancôme's senior vice president of marketing.
"What was so intriguing about partnering with Lancôme, beyond the quality and luxury of their products, is the notion that the brand doesn't impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly sexy, modern and confident woman, much like the women I design for," said Wu.
The collection by Jason Wu for Lancôme will be in stores in September 2013.