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Nail Care Boom Leads to New Beauty Publication

Posted: February 13, 2013

From the publisher of a professional nail magazine, Nail It! is a new consumer fashion, beauty and lifestyle magazine all about nails. Nails and nail art have exploded onto the scene lately, and Nail It! is dedicated to bringing readers the latest trends, products and care. Within the pages readers will find nail art, celebrity styles, tips for nail health and wellness, new products, and how nails fit into their overall appearance. While nails are the focus of the magazine, columns will also include overall beauty tips, including hair and makeup, as well as trending fashion and accessories.

“With nails currently being such a strong classification in the beauty industry, we feel that introducing [this] consumer nail magazine will be well-received by women of every age. There are so many conversations going on about nails; it's not just about a bottle of color anymore…it's now a major fashion accessory,” says Deborah Carver, publisher.