ORLY Promotes Breathable Nails

ORLY's new nail color system eliminates the need for top and bottom coats.
ORLY's new nail color system eliminates the need for top and bottom coats.

ORLY has launched its Breathable Treatment + Color, an all-in-one nail formulation containing adhesion promoters and shine additives that eliminate the need for a basecoat and topcoat.

The brand claims its Advanced Oxygen Technology is "similar to the technology of a contact lens," permitting oxygen and hydration to pass through a barrier in order to promote nail growth, thickness and the healing of damage.

The Breathable Treatment + Color range also comprises argan oil and vitamins B5 and C. It will be available in 18 shades, beginning in September, and will retail for $8.99 each at ULTA, JC Penney, salons nationwide and at orlybeauty.com.

According to ORLY:

  • 99% of women tested saw a noticeable difference in the overall health and appearance of their nails
  • 50% of the testers reported that the Breathable formula lasted longer on their nails
  • 10 out of 10 nail technicians felt the formula was easier to apply and control

 

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