New York Fashion week may have come to an end, but fashion month is well underway and beauty brands are busy creating backstage hair, makeup and nails looks that will grace the runways at the most sought-after shows.
This year Maybelline New York makeup artists Erin Parsons, Grace Lee, Yadmin, Gato and Gucci Westerman were busy beauty bees creating looks for shows, including Alice & Olivia, Rochambeau, Naeem Khan, Public School, GCDS, Monse, Self-Portrait, Jonathan Simkhai, Bibhu Mohapatra, Jason Wu, Cushnie, Brock Collection and KITH. Below is a breakdown of the products used and the finished look.
Alice & Olivia
Erin Parsons opted for smudged eye look in order to achieve an "effortless cool girl" vibe. Maybelline New York products used to create this look included...
- Dream Liquid Mousse
- Fit Me Concealer
- FaceStudio Master BLush Color & Highlight Kit
- Great Lash Clear Mascara
- Brow Eyestudio Precise Micro Brow Pencil
- The Nudes Palette
- Eyestudio Master Kajal Eyeliner in Onyx Rush
- Eyestudio Lasting Drama Waterproof Gel Pencil in Sleek Onyx
- Baby Lips in Quenched
Rochambeau
Parsons paid tribute to Aaron Curry's modernist sketches with her makeup looks for the show. Maybelline New York products used to create the looks included...
- Fit Me Concealer
- Fit Me Loose Finishing Powder
- Brow Precise Micro Pencil
- Master Precise Curvy Eyeliner
- Baby Lips in Quenched
Naeem Khan
Parsons followed the designer's theme of an "unprecious nod to the ballet" as inspiration for the models' makeup looks and contrasted high-shine lips with matte skin. Maybelline New York products used included...
- Fit Me Matte + Poreless Foundation
- Fit Me Loose Powder
- City Kits Pink Edge Eye + Cheek Palette
- EyeStudio Brow Precise Micro Pencil
- Brow Drama Sculpting Eyebrow Gel
- Lasting Drama WAterproof Gel PEncil in Glazed Toffee
- Lash Sensational Washable MAscara in Brownish Black
- Color Sensational Creamy Matte Lipstick in Burgundy Blush, Divine Wine and Blissful Berry
- Color Sensational Shaping Lip Liner in Very Cherry and Rich Wine
- Color Sensational Vivid Hot Lacquer Sassy and Classic
Public School
Makeup artist, Grace Lee, created a "sooty pewter eye" with a glossy finish to be worn by the models on the runway. Maybelline New York products used included...
- Fit Me Matte + Poreless Foundation
- Age Rewind Concealer
- Fit Me Loose Finishing Powder
- Dream Lumi Touch Highlighting Concealer
- Brow Precise Micro Eyebrow Pencil
- Brow Drama Sculpting Brow Mascara in Clear
- Master Contour & Highlight V-Shape Duo Stick
- Lasting Drama Waterproof Gel Pencil in Sleek Onyx
- The City Kits Palette in Pink Edge
- The City Kits Palette in Urban Lights
- Lip Studio Shine Shot Lip Topcoat
GCDS
Lee opted for unexpected makeup looks including vibrant teal eyeshadow. Maybelline products used to achieve the looks included...
- Dream Satin Foundation
- Dream Lumi Touch Highlighting Concealer
- FaceStudio Master Contour & Highlight V-Shape Duo
- FaceStudio Master Fix Setting + Perfecting Powder in Translucent
- Define-a-Brow Eye Pencil
- Eyestudio Brow Drama Sculpting Brow Mascara in Translucent
- Lasting Drama Waterproof Eye Pencil in Cashmere White
- Expert Wear Eye Shadow in Teal the Deal
- FaceStudio Master Fairy Highlighting Illuminating Powder
- The Colossal Big SHot Mascara
- Baby Lips in Quenched
Monse
Graphic stripes seemed to reign supreme on the runways when it came to makeup looks (see nail trends below). Lee didn't shy away from this trend and opted for a sporty, deconstructed cate eye reminiscent of racing stripes. Maybelline New York products used included...
- Master Strobing Liquid Illuminating Highlighter
- Dream Liquid Mousse Foundation
- Dream Lumi Touch Highlighting Concealer
- Master Strobing Stick Illuminating Highlighter
- Lasting Drama Light Liner
- Master Prime Long-Lasting Eye Shadow Base in Prime + Illuminate
- Lasting Drama Waterproof Gel Pencil in Sleek Onyx
- Master Precise Ink Metallic Liquid Eyeliner in Black Comet
- Brow Drama Shaping Chalk
- Color Sensational Powder Matte in Nocturnal Rose
Self-Portrait
1970's and 80's icons such as Bianca Jagger, Brooke Shields and Jerry Hall were the inspiration for PArsons when creating looks for the Self-Portrait show. Maybelline New York Products used included...
- Dream Lumi Touch Highlighting Concealer
- FaceStudio Master Fix Setting + Perfecting Loose Powder
- Brow Precise Micro Eyebrow Pencil
- Great Lash Clear Gel
- Baby Lips Color Balm Crayon in Playful Purple
- FaceStudio Master Fairy Highlight Rainbow Highlighter
- Baby Lips in Quenched
Jonathan Simkhai
Parsons chose a color scheme she described as "brightness against cool taupe" to give the models a look of fresh, elegance. Maybelline New York products used included...
- Dream Cushion Liquid Foundation
- FaceStudio Master Bronze & Highlight Kit
- FaceStudio Contour Brush
- Fit Me Concealer
- FaceStudio Master Fix Set + Perfecting Powder
- The Nudes Palette
- Brow Precise Perfecting Highlighter
- Brow Drama Shaping Chalk Powder
Bibu Mohapatra
Parsons wanted to create "a face that feels like a cherry blossom" and took inspiration from Japanese culture to help achieve this look. Maybelline New York products used to create the look included...
- Dream Satin Liquid Foundation (soon to be released)
- Dream Lumi Touch Highlighting Concealer
- FaceStudio Master Blush Palette
- Highlighting Pencil Lashing Drama Liner
- Expert Wear Mono Eyeshadow in Vanilla
- Expert Wear Mono Eyeshadow in The Glo Down
- Color Sensational Lip Liner in Very Cherry
- Python Metallic Lip Kit in Passionate (soon to be released)
Jason Wu
Makeup artist Yadmin wanted to create a "sweet and stripped down" complete with warm makeup tones and faux freckles. Maybelline New York products use included...
- Drema Brightening Creamy Concealer
- FaceStudio Master Strobing Liquid Illuminating Highlighter
- Fit Me Matte + Poreless Foundation
- Expert Wear Eyeshadow in Fierce Fuschia
- FaceStudio Master Strobing Stick Illuminating Highlighter in Medium
- Brow Precise Micro Pencil in Blonde
- Lasting Drama Light Liner in Starlight Gold
- Brow Drama in Transparent
- The City Mini Palette in Urban Jungle
- Color Sensational Shaping Lip Liner in Rich Chocolate
- Powder Matte Lipsticks in Nocturnal Rose, Concrete Jungle and Carnal Brown
Cushnie et Ochs
Models were sent down the runway in "the kind of makeup that remains after a party," makeup artist Gato explained. Maybelline New York products used to create this look included...
- Color Sensational Powder Matte Lipstick in Cruel Ruby
- Dream Satin Liquid Foundation (soon to be released)
- Color Sensational Lip Color in Red Revival
- Brow Precise Micro Brow Pencils
- The City Mini Eyeshadow Palette in Rooftop Bronzes
- Lasting Drama Light Liner Shifty Bronze and Straight Gold
- EyeStudio Lasting Drama Waterproof Gel Pencil Eyeliner in Smooth Charcoal
- Colossal Big Shot Mascara
Brock Collection
Gucci Westerman created looks "that captured the essence of makeup that's been smeared--but with a decidedly unmessy finish." Maybelline New York Products used included...
- Fit Me Liquid Foundation
- FaceStudio Master Contour V-shape Duo Stick
- FaceStudio Master Strobing Liquid Illuminating Highlighter
- Fit Me Matte + Poreless Powder in Translucent
- EyeStudio Brow Drama Pro Palette
- Great Lash Mascara in Clear
- Color Sensational Matte Metallics Lipstick in Molten Bronze
- The City Mini Palettes in Chill Brunch Neutrals
- The EyeStudio Burgundy Bar Palette (soon to be released)
- Define-a-Line Eyeliner in Ebony Black
- Lash Sensational Mascara
- Color Sensational Lip Liner in Magnetic Mauve
- SuperStay Matte Ink Lipstick in Voyager
Kith
Parsons created a makeup look described as "glamours tomboy" for the Kith SS18 show. Maybelline New York Makeup products include...
- Drama Liquid Mousse Foundation
- Instant Age Rewind Dark Circle Treatment Concealer
- FaceStudio Master Bronze Palette
- FaceStudio Master Blush Color Highlight Kit
- FaceSTudio Master Strobing Liquid Illuminating Highlighter
- Baby Lips in Quenched
- The Nudes Eyeshadow Palette
- EyeStudio Brow Precise Micro Pencil
- Color Sensational Cream Liner in Totally Toffee
- Color Sensational Creamy Matte Lipstick in Nude Nuance
- Color Sensational Creamy Matte Lip Color in Daringly Nude
- Color Sensational Tinti-matte Lipstick in Raw Chocolate
Nail Trends on the NYFW Runways
Geometric, athletic nails were sent down the runways at the Kitch, Monse and Tibi shows during NYFW. Described as "track pant nails," artists channeled the athleisure trend when creating nail looks using both Essie and JINSoon nail polish products.
