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Nail brand Sally Hansen announced the signing of Madeline Poole as a global color ambassador, trend expert and artistic advisor. As part of the collaboration, Poole will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis. Additionally, she will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014.
Sally Hansen tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge. This strategic alliance will further position Sally Hansen as the modern, color authority.
This creative collaboration allows the Sally Hansen brand to integrate Poole's innovative designs into the brand advertising, promotion and digital campaigns to reinforce Sally Hansen's position as a worldwide leader and further Coty Inc.'s mission to lead the nail category worldwide.
Renato Semerari, president of Coty Beauty, commented of the deal, "We are very excited about the new partnership between Sally Hansen and Madeline Poole and feel that it has huge potential. As one of the most talented and recognized nail artists in the industry, Madeline will play an important role in ensuring that Sally Hansen continues to be seen as globally relevant, fashionable and cool."
"I am delighted that Madeline Poole will be partnering with Sally Hansen, especially at such an exciting time in the brand's development," says Johanna Businelli, senior vice president, color cosmetics, Coty Beauty. "At a time of extraordinary worldwide growth for Sally Hansen, Madeline's on-trend and creative designs will help elevate brand image, recruit new younger consumers and excite the retail trade."
A lifelong lover of Sally Hansen, Poole stated, "I'm so happy to be joining the Sally Hansen team! I grew up using Sally's products and discovered my love for nails with Sally Hansen in hand. The superior quality and selection of nail color and nail care covers everything I could need for any nail look from the subtle to the extreme."