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Spring into Beauty with Trends from Kline & Company

Posted: April 17, 2014

In “Spring 2014: Whimsy and Elegance are in the Air,” analysts from Kline & Company are tracking the beauty trends of spring 2014, with a look at the noted colors and scents bringing the next few months to life, cosmetically speaking.

The blog post notes, “This spring, we see a dichotomy of products, largely skewing toward either a playful, fun side or an elegant, sophisticated one.

“In makeup, many spring collections turn to fun pastel and bright shades. CoverGirl introduces its Pastelicious collection, which features new pops of powder blue, green, and pink for spring. In nail salons, manicure shades turn to ice blue and bursts of yellow. In lip balms, EOS offers a limited-edition two pack of its Strawberry Sorbet and Passion Fruit Smooth Sphere lip balms, touted as ‘the perfect springtime gift.’ For a fresh, simple look, shimmery nudes are featured in foundations and powders from multiple brands including Bobbi Brown and Maybelline. MAC’s website features ‘Altogether Peachy,’ an online palette of fresh peaches in creamy, gleaming fan-favorite formulas for the lips and face.

“In fine fragrances, many sophisticated scents hit the scene. Perhaps the most notable launch of the season is Dolce & Gabbana’s Dolce, which features notes from a sweet species of white amaryllis and is packaged with an elegant floral cap. The always-refined Jo Malone debuts Rain & Angelica cologne, which is said to mimic ‘glassy beads of dew, awakening a London park at dawn.’ Carefree and flirty scents are also abound. Victoria’s Secret introduces Angels Only, a fruity, floral mix touted as being ‘So young, fresh, generation next’ while Philosophy debuts Loveswept, which ‘captures the excitement of being swept off your feet.’”

Get more of Kline’s outlook on the beauty industry its Cosmetics & Toiletries USA report, which focuses on key trends, sales, recent developments, competitive landscape and the future.